Discover the Secrets of Leading Internet Marketing Gurus.

There are many ways in which to optimize a web-site for search engines. In fact, many books have been written on this topic and this short article cannot cover all the methods which may be employed. This article will focus on core area of SEO, building quality links to your site.

All major search engines look at the links which are pointing to a website. The quality of the link depends on the source. For instance, a link from Yahoo or Wikipedia.org would normally be of higher quality than that from some unknown site as these two sites are generally held to be authority sites. One way in which to measure which sites Google views as ‘high quality’ sites is to check their Google Page Rank. A free Google Page Rank checker tool is available if needed at PageRank.net, or simply install a Google toolbar on your browser and you’ll be able to view the Page Rank of any website which you visit.

In addition to having quality links pointing to your site you’ll also want to make sure that the anchor text is appropriate. The anchor text are the hot-linked words that point to your site. Typically you’ll want to try and put relevant keywords in the anchor text. Be sure to vary the anchor text links pointing to your site. Don’t always use the exact same anchor text as reports suggest Google may penalize a site for having identical anchor text links.

The next step is to identify which ‘authority’ sites will provide a link to your site. Obviously free links are superior to paid links it will not cost you anything. One of the smartest ways to build natural links to your site is to submit your site do directories. Below I have compiled a list of some of the top directories along with their PRs:

1) vlib.org has PageRank 9/10.

2) lii.org has PageRank 8/10.

3) dmoz.org has PageRank 8/10.

4) worldhot.com PageRank 6/10.

There are many more sites and ideas which you can implement to help optimize your site for search engines. The directory listing above is a good place to start in building natural links to your site. When you’re ready for more Search Engine tips or would like to learn how to make money from your traffic then please read webmaster seo tips.

By: Kyle Ware

About the Author:

Create a video blog…instantly.

If you go for pay-per-click, you are going to spend 9000 USD per month in your pick season or 4000-5000 USD per month in off seasons! In case of SEO, if you spend 1000 USD per month then it will give you at least seven times more traffic. And yes, much more sells conversion density than the pay-per-click! This is why SEO is the hottest topic in Internet marketing industry. If you want to be successful online business person then SEO shouldn’t be ignored. It must be applied.

First of all, when SEO is applied what you shouldn’t do:

Google Bombing

Duplicate Site

Cloaking

Hidden Text

Doorway Pages

Automated Submissions/ Link Generation

Keyword Stuffing

Link Farming

Paid Links

Actually things are already mentioned in Google’s webmasters section that what you should do and what you shouldn’t. This article is going to be updated soon, keep watching and get top rankings for your websites!

read more web design articles

By: Anantait

About the Author:

Create a video blog…instantly.

I’m willing to bet the answer’s “yes.” 

After all, that’s what SEO (search engine optimization) and getting traffic is all about. But if your visitors aren’t buying once they arrive at your site, your hard work’s going down the tubes! 

Use these 6 SEO conversion secrets to convert your visitors into sales… 

SEO Secret #1: Create a compelling listing 

Your site’s description in the search results is your first chance to make a good impression with prospective buyers. So make sure it grabs your visitors by the eyeballs! 

Rewrite your title tag and meta description tag– the parts that show up in the search engine listings. Experiment with new ways of describing who you are and what you do. Repeat until you hit on the combination that persuades the most people to click through to your website. 

Just make sure your main keyword phrase appears first in both tags. 

SEO Secret #2: Create a powerful headline 

The average visitor to your site will spend just FOUR seconds deciding whether your site has what they’re looking for. 

A headline that intrigues, excites, or inspires will leave your visitors in no doubt… so they’ll stay long enough to see what else you have to offer. 

Start by stating the main benefit of what your page is offering. Will your customers learn money-saving tips, for example? Then frame your main benefit with a power statement like “How to…” or “Discover…” or “Uncover the Secret to…” 

(And don’t forget to include your main keyword in your headline and subheads!) 

SEO Secret #3: Create keyword-specific pages 

Create groups of related keywords for each page or section of your website (e.g., an article, blog post, or salescopy). 

When people land on a page that focuses on the keyword they searched for, they’re much more likely to stick around — and buy your products! 

Just include a lead-in or link somewhere to your main sales page. Sometimes just a keyword-rich link is enough, especially when you’ve impressed them with your content. 

SEO Secret #4: Use images and multimedia to your advantage 

The best images help your customers understand what your website is all about. The more directly they relate to your product and content, the more they’ll reassure your visitors they’ve come to the right place. 

Audio and video can also be great sales tools when used correctly… so long as your listeners are ready for them. Turn off the auto-start feature on video or audio you include on your site. 

If you can create an optimized page for each video or podcast, your conversions will be even better. 

SEO Secret #5: Include an internal search box 

Adding a search box is an easy way to help your visitors find what they’re looking for. (And according to MarketingSherpa’s Ecommerce Benchmark Guide, 43% of consumers use an internal search box if it’s there.) 

And a search box offers a prime SEO opportunity, too! Using tools like Google Analytics, you can find out the exact words your market is typing to search for things they expect to find on your site. 

Use these keywords to optimize other pages of your website, and to test using pay-per-click. 

SEO Secret #6: Encourage immediate sales 

A call to action is what’s going to get your customers to buy today. But is yours full of keywords that will reassure your visitors that their problem will be solved? 

There you go - six SEO secrets to help you turn your visitors into customers. Try them out and watch your sales soar!

By: Derek Gehl

About the Author:

Create a video blog