Discover the Secrets of Leading Internet Marketing Gurus.

Omaro Ailoch asked:


In the world of marketing there are lots of little tricks of the trade that will enable you to get the most out of your products, and you can learn many of them by visiting other people’s sites.

One example of this relates to customer sign ups. How many times have you been surfing the internet, seen something advertised and clicked through to find yourself looking at a completely different site to where you first started?

If you’ve clicked through via a Google advert you will often end up on what is known as a sales page. These are normally advertising the latest book or course written by a marketing guru. They consist of the normal selling techniques and lots of previous customer testimonials praising either the guru themselves or their product (or more often both).

Once they have drawn you in with clever copywriting, which has you believing you too can change your life as easily as they did, they then clinch the deal by offering you this amazing product.

Not for a price, but for free.

By this time all but the most skeptical of people have been won over and are chomping at the bit to be told how they can get their hands on this amazing freebie. Normally this requires your first name (so they can now personalize their correspondence to you) and your email address, plus a button which you click in order to receive your free product.

This will also put you on their mailing list, once you’ve confirmed your request to receive any future information they wish to send you.

When you’ve clicked this button a cool little marketing trick comes into play. Instead of being directed straight to your free download page, you are redirected to another sales page. This time however it is aimed directly at you. You are now introduced to a one time exclusive deal, a never to be seen again offer which is altogether too good to be passed up.

This time the sales pitch is slightly harder, but there are still plenty of customer testimonials to read, not to mention several pictures of what house or car your guru of choice had before and after they discovered the secret this product reveals. This is a generalization, of course, but it gives you an idea of what to expect from these well crafted sales pages.

And at the bottom of this very long page you discover this product has a price.

Normally the price is quickly glossed over by a full ninety day money back guarantee and the inclusion of half a dozen free bonuses (sometimes many more, and often valued at thousands of dollars) if you accept the offer. This is what savvy sellers use to bring in more sales.

What they are banking on is that you will get caught up in the one time exclusive, never to be seen again sales pitch and buy this product now, instead of scrolling through it all and hitting the button which says “No thanks Bob, I know I will never have this opportunity again” and going straight to your intended freebie download page.

We humans don’t like to miss out on a bargain. By using these techniques to create your own sales pages, you could soon experience a pleasant surge in sales yourself.



Kansieo.com

Alan Quan asked:


Back in the 1980’s in the health industry, the belief was that eating a high carbohydrates, low protein, and low fat diet was the healthiest way to go. Most carbohydrates were considered good. And ALL fats are bad.

Unfortunately when the carbohydrate rage was going on, we see an increase in obese people and diabetes. Not too healthy is it? Now, a balanced diet and eating healthy fish fats is accepted as the healthiest way to go. The carbohydrate myth is now debunked. (That is the fact as I see it, anyway)

The same thing goes on with internet marketing and today I’m going to help you debunk 3 common myths about internet marketing:

Myth #1

Internet Marketing takes no effort to build!

This is probably the most popular myth about internet marketing. Although internet marketing is in fact the lazy person’s way to wealth (legally and morally), the truth is that you still have to put out work in the front end before any real money is made in the backend.

Once you put enough work in the front end to develop a solid internet marketing foundation, you can then relax on the beach while the residual comes pouring in all without lifting a finger!

Myth #2

All you need is a great website with all the best graphics and animations!

You can’t just put up a website, tell your brother and sister about it, sit at home and watch TV all day and expect to have the cash magically appear in your bank account. You will still have to distribute, develop and market your product or service to people before anything significant will happen.

Many people spend tens of thousands of dollars having their websites developed without even thinking about the market they are selling their product and service to. They have all the flashy and colorful images and cute animations to impress visitors. Unfortunately, without a market, the only person that will look at their website and be impressed with it is themselves.

It’s like setting up your own professional practice or retail store and only telling your friends and family. No advertising and no marketing. Unless you have a HUGE family and have thousands of friends to support you, you’ll be out of business in within months!

Myth #3

The BIG money in Internet Marketing is all hype and bullshi*!

People who believe in this garbage probably believe that the only way to make money is to go to school and earn wages at their cubicle. Although these people are half right, they get what they believe, all of the hype and bullshi*, and none of the BIG money.

When an internet marketing ‘guru’ promises that his program will make you a millionaire in a month, he is a fraud and that’s why internet marketing is sometimes viewed by some people as scams.

But don’t take financial lessons from wage earners, it’s like taking hockey lessons from Michael Jordan; you are learning from people who don’t know what they’re doing on those subjects. In our case, broke wage earners giving us their opinions about internet marketing!

If I told you how much a successful internet marketer makes, you wouldn’t believe me. Do your investigation and interview some top internet marketers. Find out his lifestyle and if it’s a lot better than yours, you’d better listen up

In conclusion, remember that an internet marketing business (like any business) requires effort and a marketing strategy in order for you to make the big bucks. Throw out all the myths that are now debunked and embrace the realities of internet marketing.



Kansieo.com

Christopher Stigson asked:


Internet Marketing - Get your foot out the door, make money now

Do you feel alone when you are starting to out a business online? Well don’t be fooled! We are all scared in the beginning!

People in general feel that “psychological blocker” inside when they are starting out! This is because you do not want to sell to people directly. You are afraid of what people will think etc. These are all common problems that we all hate!

The stories of the Great Oz in the Wizard of Oz wasn’t that great! He used himself of tools! He did hide behind a curtain in order to scare the lion, the famous tin man and the little girl. See without the tools he wasn’t that great. It’s virtually impossible to market yourself from little to none knowledge and “pretend” to be an expert.

Do you feel that you might be sitting in this chair of being just a little bit too chicken to actually get somewhere?

Is this your primary issue?

How does one solve this “problem”?

http://www.online-marketing-expert.com could have your solution?

Here is what I personally do. I go outside of my own head. You have to see beyond the negative layers in your mind. Focus on your Skills and on the product, how great they are. Do not focus on yourself, or your image. If a product launch fails, you can always get mad at the product. It’s never your fault until you really screw things up.

Do you own an ecommerce website? In that case think like this:

Are you what you sell? No, the products are just products and the methods are marketing efforts. You cannot focus on your skills in marketing here. Put the products in the spot light.

The point I am trying to get through here is that the product is often what the people focus on, especially in Internet marketing, but also outside. Did you ever really care who makes that candy that is truly tasteless? No you don’t. You accept the produtc for having a flaw and it’s nothing more, right?

The internet gives you the possibility to be anonymous! This is the beauty of the net! There is absolutely nothing that should have to stop you from producing products, even thought they might not be top notch.

If you do however feel like putting some energy and effort into a website, there are many ways to put personality into a site. This could be scary at first, but trust me. Internet Marketing guru’s have proven over and over again that having a “personal” websites converts many times more than a non-personal site! Get out there, take some risks.

If you have been reluctant maybe this article can provide the encouragement you need to step out of the shadows and take a few bold steps forward toward online business success.

The Founders and Authors From http://Online-Marketing-Expert.com - Your roadmap to success online



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Joel Christopher asked:


A guru is both a boon and a bane to Internet marketing. But for one thing, the anatomy of a guru is classic example of Internet marketing strategies at its finest. You may learn a thing or two about internet marketing from a guru.

Effective Marketing and Promoting: Creating an Outrageous Demand

A guru is not necessarily the most excellent in the field, but he or she is the one who is best able to market and promote his services. They just have this knack for creating an outrageous demand to customers, and strange enough, they garner so much popularity on the field they have chosen to specialize in. More and more people just consult them once they have established that outrageous demand.

Writing articles

Writing articles is another thing that most gurus have in common. You will find that the likes of Dr. Phil are often found to be an author of numerous articles on the subject matter. More and more people are being exposed to the guru’s expertise due to these articles. It is, in a way, some sort of bait for new readers to subscribe to his or her content. A winning article not just gains a lot of hits, but it also leads the readers to follow the guru’s other writings, events and whathaveyous.

Concept of Micro-Branding

You may find it difficult to be a guru in a very wide aspect. The large scope of Internet marketing is too difficult to claim to be a guru for. Micro-branding is being like a mini-guru. You just take a portion of the big industry and choose to specialize in it. Sometimes it employs the “first come, first served” basis. You find an empty niche and you fill it in.

Maintaining Guru Status: Reinvention

Gurus do not get their status forever. They have the tendency to be dethroned if they do not shape up or meet the new demands of their target industry. Reinvention is necessary to be able to keep up and stay in their pedestal. Guru status is imputed by customers. And by the minute, the concept of a guru is being reshaped by these people who placed them there. More and more people are also added in the roster of those seeking advice in a certain field, and there is a need to update one’s self in accordance with added customers in the target niche.



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Michael Lang asked:


THE QUESTION

Are you are as tired as I am of the hype, the greed and the uncertainty of not knowing which Internet Marketing Guru to trust?

“The Marketing Guru who Cried Wolf”

Or

How Will I Ever Succeed in Internet Marketing?

We all should remember Aesop’s fable of “The Boy Who Cried Wolf” and the moral of it that has been passed down from generation to generation. For those a little foggy on the story I will paraphrase it for the sake of this article and the updated moral I am trying to emphasize and publicize.

In short: A shepherd boy, in an effort to amuse himself, cried “wolf, wolf, the wolf is chasing the sheep!” The villagers responded by running down the hill to assist the boy only to find that there was no wolf. The boy laughed and the villagers scolded him, “Don’t cry wolf when there is no wolf”. Well, the boy continued to cry wolf, and the villagers continued to respond and scold him again and again to no avail. When the boy saw a real wolf, he screamed again, “wolf, wolf” but this time the villagers did not respond as they had been burned too many times before. Some time afterwards, the boy, in tears, asked the village elder, “there really was a wolf so why didn’t you come?” The old man replied, “Nobody believes a liar, even when he is really telling the truth”.

Some of those reading this might be asking themselves what does a child’s fable have to do with succeeding in Internet Marketing. Then there are those, I suspect, that already know what I am inferring by this fable and the title above it. Especially those, like myself, that have experience in sincerely searching for the requisite knowledge for launching and succeeding in the Internet Marketing arena.

Let me unmask this metaphor and clearly state that once I decided to commit myself to launching an Online business, the next question looming over me was,

How Do I Know Who to Trust?

Too many Gurus crying wolf too many times! We’ve all seen and heard it before. The litany of claims of being The Missing Ingredient, Magic Pill or Answer to Cyber-success! Or better yet, have you heard any one of these?

• “Let me hold your hand and walk you through the steps of Internet Marketing”

• “I’ll let you look over my shoulder and watch me work my magic”

I could go on and on…… It’s interesting to note that it is not just the naïve that get caught up in the vicious cycles of believing one more time that this time it will be different; it’s got to be different! Unfortunately it rarely is and we are all familiar with the often quoted definition of insanity; i.e. repeating the same behaviors expecting different results!

THE DILEMMA

So, back to our dilemma and the questions begging to be answered.

1. Where do we go to find the real deal?

2. Who will steer us in the right directions, and

3. How will we know if it’s the real deal and right direction?

So, how do you know? How can you know and for that matter, how can anyone know for sure? Think about it. You are met with a barrage of outrageous claims of mind-blowing income statements and commission checks followed by testimonials expressing awe of achievement and eternal gratitude for having purchased this product at a super duper discounted price! Sound familiar? I thought it might for I too have bought into” the dream” more times than I care to admit only to be shortchanged in some way. Is this part of the process? Is the “trial and error”, eenee-meenee-minee-mo process the only way to wade through a sea of offers, all seemingly the same on the surface?

Remember also that there are two conflicting agendas at work here. Yours is to gain the insight and the education needed to launch and grow a business. Theirs is to sell you their product or service, PERIOD! Now don’t get me wrong. There are those that are sincere and dedicated deliverers of products and/or services that do exactly as promised and these individuals are to be applauded and championed at every opportunity.

CLARIFICATION

I think the point has been made. The moral of the above fable has been revealed and the point, I believe, has been made. So what is the solution?

I think you’ll agree that knowing that a product or service produced positive results for someone else is encouraging, but is it enough? And what does an aspiring Netreprenuer need to know about a product or service to believe that it would be a wise investment of time and money for him or her?

My experience has taught me that no one product alone addresses all of the needs to make it all happen. Sure, every product offers something. And there are some truly dynamic people who are sincere and passionate about producing quality products; products that help move the buyer closer to his or her goal. After all, isn’t that the bottom line and all that can be expected of any self-help or educational product. It just seems that because of the promise of generating an income avalanche the expectations are greater. Why wouldn’t they be when “early retirement is within reach” if you’ll just BUY and follow their “proven success formula valued at $2995, for just $147, BUT if you act today you can have it for ONLY $97.00!!

SOUND FAMILIAR?

A SOLUTION

Let me present one solution that We are in the process of refining. It is a system we believe will address the problems of product and service evaluation and credibility in a way that most should be able to understand.

Because this system is still in development we will not be going into great detail but will share enough so that the reader will understand its value and contribution to solving the dilemmas of aspiring Online Entrepreneurs.

Anybody who has ever searched the website Amazon.com is well aware of the ability to gain insight into any products’ assets and liabilities by reading reviews by the Editor and those that have experience the product. The reviews themselves are also evaluated for their usefulness to the buyer which adds a system of checks and balances so that any prospective buyer can learn enough about the product to make and educated buying decision.

Wouldn’t it be great to have that same ability when deciding to invest hundreds of dollars and valuable time into a Marketing product or service? I think so as it would accomplish one of many things including eliminating those self-proclaimed Marketing Gurus from crying wolf and filling their pockets at our expense.

Wouldn’t that be great?



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