Discover the Secrets of Leading Internet Marketing Gurus.

1. AdWords Keyword Tool

You enter some of your keywords and the tool gives you a list of keyword suggestions accompanied by traffic and competition stats for each search phrase. The tool is originally designed for Pay-Per-Click advertisers but it works just as well for organic SEO research.

2. Google Search-Based Keyword Tool

An SEO tool from Google that suggests keywords on the basis of what users are actually searching for on Google. There are two ways you can use this tool: you can feed in seed keywords just like with AdWords Keyword tool and get keyword ideas derived from them, or you can specify your website URL and the tool will locate the keywords in your texts and make keyword suggestions that it thinks are relevant to your niche.

3. Keyword Discovery

Aggregates search traffic statistics for all major search engines and generates new keywords based on this data. The tool offers advanced keyword research features such as keyword effectiveness calculator, competition research and Pay-Per-Click bids evaluation.

4. Wordtracker

Another popular SEO keyword tool that works similar to Keyword Discovery and AdWords Keyword tool, the difference being that Wordtracker uses metasearch engines, such as Dogpile, to evaluate the number of searches for the keywords and keyword suggestions. Metasearch engines are special search portals where each user query is rendered in several search engines e.g. Google, Yahoo!, Bing, Ask and others, and the search results from all these search engines are compiled into one list.

5. Google Suggest

This is not strictly a keyword research tool but it’s still a great way to discover new search terms you are probably missing out on. When you go to Google and search for something you’ll see a toolbar with keyword suggestions that appears as soon as you start typing in your search query into the search box. That’s Google Suggest tool. The keyword suggestions you get there are based on search queries made by real users which makes this information a gold mine for any online marketer.

Bear in mind that when you’re signed into your Gmail or another Google service account the general keyword suggestions will be mixing with the search queries that you made before which hold little value for you.

Overall using Google search is a bit tricky and even unhandy because you can’t copy the suggestions and need to put them down on paper first, but you can make use of it in a much more effective way with the help of other SEO tools, like Rank Tracker (described below).

6. Yahoo! Search Assist

A keyword tool from Yahoo! that functions just the way Google suggest does. If you target Yahoo! search traffic this tool should certainly be in your arsenal, because the search trends differ on the two search engines.

7. Ask TypeAhead Search Suggestions

Same as Yahoo! Search Assist and Google Suggest only by Ask.

8. Rank Tracker

This powerful SEO tool gives you access to all of the above listed keyword research tools. You can generate keyword suggestions using any of the tools on the list, plus make use of additional keyword research mechanisms such as word mixer, popular misspellings, etc. The tool calculates KEI (Keyword efficiency index) that tells you how popular each keyword is and how tough it is to get a high ranking for it. You can choose different sources to get search traffic data from: Google AdWords Keyword Tool, Wordtracker, etc. By comparing the stats aggregated from multiple sources you can get the best idea of how many people actually search for each keyword.

Besides being a powerful keyword research tool Rank Tracker is also an advanced rankings checker which allows you to research new keywords and monitor your website’s positions for them without having to switch back and forth between various applications.

These are some of the most popular and most effective SEO tools out there for keyword research. The data you can get from each of them gives you unlimited marketing potential. When used right this insight will bring you massive exposure for your website and roof-breaking sales. And when combined together the effect from these keyword research SEO tools magnifies ten-fold. So go get them, make them working towards your bottomline and I wish you good luck with your business!

By: Richard Gilmore

About the Author:

There are a number of online tools that I use in my SEO efforts.  Some of these tools are free and some cost money. I suppose you could do your SEO work without most of these tools, but who would want to?  They make life easier, and they make your SEO efforts more efficient and effective.

A good keyword tool is critically important

I have to tell you, as far as I am concerned the single most important tool in your tool kit is a keyword tool.  As I’ve said before, if your keyword phrases are not ever searched for then your search engine optimization efforts are in vain.  First you need to find out what people are searching for in regards to your topic, and then do your optimization.

There are a lot of keyword tools out there if you do a little searching. Some are free, but I use WordTracker which costs me about $60 for a month subscription. It’s an online tool, and you just log in and use it whenever you need it.  I usually end up subscribing for a month every few months.  The thing is, it is so valuable that it would be worth way more than 100 times that price.  Thank god for competition.

With WordTracker you can find out how many times a keyword phrase is searched for, how many sites are competing with you for that keyword phrase, and how many times your search engine listing would be seen per day if you were on the 1st page of the search engine results page.  It also finds keyword phrases for you in various ways.  Once you subscribe you have a wealth of information available as to how to effectively use the tool.

Google webmaster tools are invaluable in achieving a high ranking on Google.

I am a firm believer in using Google’s webmaster tools.  For crying out loud, if Google is willing to tell you what errors and problems your site has, then you should listen!  The webmaster tools tell you things like which keywords it sees in your sites content, what it sees in the link text on other sites that point to yours, which of your pages are being pointed to from other sites, and more. The tools tell you when you have duplicate title tags, not enough words in your meta description and when the meta description is duplicated on more than one page.

You can submit a sitemap to make sure all of your pages get spidered.  Sitemaps can be very simple, consisting of just a list of URLs in your site.  Google spiders your sitemap within hours of it being submitted, and it then tells you if there are any errors. It’s simply amazing.

Google Analytics is another good SEO tool

Google analytics can provide you with a wealth of information about your visitors, where they come from, and the paths through your site they take, the entry and exit pages and tons more valuable information. And it’s free. You can see at a glance your visitor bounce rate, number of visits over time, page views, and keyword phrases used to find you and so much more that I don’t have the space here to go into details.  It’s very easy to check out, so check it out.

Link Popularity Checking Tool

Marketleap has a great little tool for checking your link popularity; marketleap.com. This tool lets you measure your website’s online awareness and overall visibility. This SEO tool helps website owners find out who is linking to their site and gives a useful benchmarking report to quickly show where you stand in comparison to competitors and other major online players. You can also track your links over time by checking every so often.  The site keeps records; some of mine now go back 4 years! 

The Compete tool helps you compete!

I’ll conclude with a wonderful tool I use to find out the approximate traffic that any particular web site has; compete.com. You put in the URL of the site you are interested in and the tool gives you a number of statistics including the approximate traffic that the site receives. You can compare up to 5 URLs at a time and the tool gives you both numbers and graphs to view. Obviously the more traffic a site gets the more accurate the estimate.  I’ve tried several and compete gives me the most accurate figures of the ones I’ve tried.

I like to see what kind of traffic a site gets when I am considering trading links and when targeting specific keyword phrases I like to scope out the competition to see if it’s worth doing.

There are many more tools that you can find online, but this gives you a very good start, and possible all you really need to perform expert professional SEO on your webpages.

By: William Lund

About the Author:

1. ResellerGo

This is a great SEO tool that allows you to submit your site to over 2,000 directories within no time. You can try this great SEO tool free of charge by joining and selecting the “Free Plan.” It also offers upgraded plans with added benefits.

2. We Build Web Pages

With the help of this SEO tool, you can compare your site against the top 10 sites listed in Google for any particular keyword. All you have to do is enter your keyword and it will start comparing 9 different metrics for the top 10 rankings.

3. Zippy

This SEO tool queries all the major engines and returns results for META search in a format most suitable for webmasters.

4. URL Trends

This tool allows you to check any of the information about all of the selected URLs; whether it is the Page Rank of that site or any other thing they monitor.

5. NUAH

It is another great SEO tool. It crawls through your entire site; see how many pages you have, their respective Page Ranks, keywords and descriptions. It also offers a sitemap generator for both Google and Yahoo.

6. Widexl

This tool offers the following free SEO tools:

• Link Popularity

• Search Engine Saturation

• Meta Tag Analyzer

• Password Generator

• Geo Tracker

7. iWebTool

iWebTool has a lot of SEO tools including back links and Page Rank predictor, Google Banned Checker, Link Popularity, Keyword Suggestion etc.

8. Ezer

This tool allows you to check your Page Rank across all the data centers.

9.Link Harvester

This tool is probably the most advanced link analysis tool available in the market. It can:

• Find every single site that is linking to you within no time

• Reports the total number of pages of your web site that are indexed

• Reports the total number of links pointing to any specific page

• Reports the total number of inbound links, home page links, and deep link ratio

• And a lot more.

10. HitTail

This SEO tool exposes the least utilized, most promising keywords hidden in the Long Tail of your natural search results within no time. It presents these terms to you as suggestions that when acted on can boost the natural search results of your site.

The above tools will help you to rank high on the search engines, try everyone of them and look for the once that fulfill your website needs, these are just tools, but the potential of having success in this field is you and the new ideas to get the attention of your visitors. And the most important thing to succeed in your campaign is the information that your site has which will make your visitor come back again and again.

By: Romio Abboud

About the Author:

There are two ways these free online SEO tools can be used: (1) For those who are new to the area of search engine optimisation, these tools provide excellent insight on how a website is performing and ranking. They can quickly highlight issues and trends with their current website and provide a good insight as to where optimisation work is necessary. (2) For the more experienced search engine optimisers amongst us, these tools will act as a complement to the more specialised SEO tools, like WebPosition Gold or SpyderOpts. They can even be used to supplement an SEO’s internal knowledge base and experience.

Here is a selection of some choice tools for both the novice and the experienced search engine optimisers:

Keyword Research Tool http://www.webmaster-toolkit.com/keyword-research-tool.shtml This helps to research appropriate words and phrases to include in your webpage’s body text to aid promotion. It’s simple and to use and requires the user to enter the sort of word of phrase you wish to be found under, the tool will then suggest some additional words and phrases you can think about using. One of the great things about this tool is that it gives you the option to select from a range of top search engines, e.g. Google, Yahoo, MSN, Teoma, etc.

Keyword Analyser Tool http://www.webmaster-toolkit.com/keyword-analysis-tool.shtml This tool reads the body of the page you specify and gives a report on what words are used, and how many times they are used. This is a valuable tool as most engines will rank your site depending on your keyword density (which typically ranges between 3% and 9%).

Search Engine Position Checker Tool http://www.webmaster-toolkit.com/search-engine-position-checker.s html This tool checks whether your website appears in the first fifty results in major search engines for your chosen keyword or phrase. If the URL is present, it will output what position it occupies. As an additional feature, the tool also informs you if any other URLs from your domain appear in the search results.

Link Popularity Tool http://www.instantposition.com/link_popularity_check.cfm This tool measures the total number of links or “votes” that a search engine has found for your website. This is a pretty cool tool because as well as tabulated data it also produces a nice graph of the resulting data. One final key element of this tool is its ability to compare your website to your competitors to help you with your overall marketing strategy.

Meta Tag Generator http://www.webmaster-toolkit.com/meta-tag-generator.shtml This automatically generates a Meta Keyword tag by reading the page you specify, removing common words from it, and picking the most used words on the page. Extra weight is given to words in a heading tag

Search Term Suggestion Tool http://inventory.overture.com/d/searchinventory/suggestion/ Displays how many times a certain keyword was searched for at Overture.com. Shows all related searches for the entered keyword. A good measure to use in determining frequency of search among related keyword phrases

Search Engine Optimisation Tool http://www.instantposition.com/seo_doctor.cfm. A very impressive tool that tests the performance of a web site, by analysing a page on the important elements of web page creation, such as its title and content. It then scores the page against given criteria for the top search engines, followed by some valuable SEO advice to improve overall ranking. The report produced is well laid out and easy to follow for anyone doing their own optimisation. A freebie tool that works better than many costly SEO tools I know!

The area of online SEO tools is an exciting area of growth as SEO developers come up with more and more tools to represent website positions on the internet. No doubt we will be revisiting this area again….

By: Arif Hanid

About the Author:

Search engine optimization has become an increasingly popular form of advertising, especially if you are just beginning to start your online business or want to launch your career in Internet marketing.  However, if you’re not experienced with the basics of SEO, then you could face a few challenges to your success, such as identifying the correct keywords for high rankings or acquiring solid inbound links to your site.

However, you don’t have to be overly concerned about these challenges.  They can be overcome simply by using some easily obtained SEO tools.

What are SEO Tools?

SEO tools can take many forms.  Most are software programs that you can download from the Internet for a low price.  The tools are designed to help you with varying aspects of your SEO efforts.  For example, some SEO tools can help you identify sites that are eager to do link exchanges with similar sites.  That way you can increase the number of your inbound and outbound links thus boosting your search engine rankings.

You’ll also find SEO tools that will help you do keyword research, identify keywords that are being used by your competition, and that will help you improve the keyword placement in your content.

Should I Use SEO Tools?

One of the most common questions asked by people who are new to search engine optimization efforts is whether or not they should even use SEO tools.  That’s a good question but it’s difficult to answer and depends mostly on your level of experience with optimization and search engines, in general.

However, most people who do use SEO tools do find great success with them.  They can provide you with easy access to information that might be available elsewhere but which would take more time and effort to compile.  The information can also be more comprehensive and thorough which also enhances your rankings.

Another advantage is that most SEO tools do have trial periods in which you can use them for free and decide whether or not you benefit from them.  If you don’t, then you haven’t lost anything.  If you do, then you can complete the transaction and move on to continued success.

Are SEO Tools Better Than SEO Professionals

Some people do hire SEO professionals to handle all of their search engine optimization efforts.  This professional is paid to identify your keywords, to direct their placement in the content, and to make sure that your site scores relatively high in the rankings.

While that may all sound phenomenal, it doesn’t come cheap.  The majority of us who have started out on the Internet don’t begin with the money necessary to hire one of these professionals, regardless of how helpful they might be. As you’re beginning your efforts, you should probably focus on doing the SEO work yourself or investing in much less expensive SEO tools.  You may not generate the same level of results as you would from a professional but you will definitely improve your rankings.

By: Alan Lim

About the Author: