Discover the Secrets of Leading Internet Marketing Gurus.

Article marketing involves the submitting of an article to as many free article directory websites as possible. Search engines love free article directory websites. And best of all, you are allowed a resource box at the end of your article where you could prominently display your name as well as three links to your website. This would certainly generate some traffic to your website!

The trick is in writing an article that people would love to read and to subtly market yourself, product, or a service that you offer through the article. Do consider the following article writing tips in planning your article marketing campaign:

1. Write the article well. By this, I mean that you should write the article in a proven style that has been established in article marketing. Web readers are usually more impatient. In the article keep the paragraphs short, the tone conversational, and the style friendly. Avoid using jargons in the article that average people wouldn’t recognize. But make sure that the article is grammatically sound, flows well, spelled right, and is factually correct.

2. Write the article with focus. Pinpoint a subject you want to discuss. The subject of the article should be moderately related to your product, service, or website, as the point here is to generate traffic to your website. Stick with that topic.

3. If you do not have the time to write the article, you could hire a ghostwriter to write the article for you. Fees for a 300-600 word article range from $5 to $50, but the money should not be a factor if you find a ghostwriter who is perfect for the article. Additionally, the very nature of a ghostwriting service is confidentiality, so choose one whom you could trust for the article.

4. The article should be informative. Article marketing should not be a direct sales pitch, or at the very least, a blatant one. Readers don’t like ads posing as articles. The purpose of article marketing is to provide the readers with something useful, something that they would want to read.

5. Strategically place within the article keywords that are relevant to your website as well as the subject of the article. Search engines love article directory websites, and more often than not, each page is indexed separately. Making the article keyword-rich would invite those search engine spiders like crazy!

6. Format the article resource box. What is needed is a short introduction of you. One or two lines are perfect. Don‘t go into great detail. Make it relate to your website and the article contents . Add links to different pages on your website. Most article directory websites will allow up to three links to your website.

7. Invite your readers to distribute the article by allowing them to republish the article on their website, to e-mail it to their friends, or to use it in their newsletters, provided that the article and resource box are kept intact.

8. Assemble a list of all the free article directory websites that you can find to submit to. Know the editorial requirements for each website, and if the article will suit them. Submit the article to as many article directory websites as possible.

9. Now don’t stop writing articles! Write or commission more articles and repeat the entire process. It’s still a numbers game. The more articles you have distributed, the more chances you will have of being read by a lot of people, and the more unique links back to your website you will have.

10. Practice patience. Writing articles can be difficult, but once your article is posted on multiple websites, more visitors will come. Give it time. The viral nature of article marketing will soon prove itself!

So you see why article marketing is so important. It’s one of the easiest and cheapest ways to get more visitors to your website. Article marketing also improves your website rankings with the search engines by having more unique links back to your website.

By: Mandeep Anand

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Key Steps To your website traffic future

If you are interested in getting free search engine website traffic than you need to take a look at article marketing. Article marketing can be a very rewarding website traffic generator but you need to have a article marketing plan in place to be successful. You need to set a goal of writing and submitting at least one article per week to have any impact on your website traffic. The most important element of a article marketing plan is follow through. Don’t get side tracked with excuses.

For example I have A fishing site and I post a minimum of 1 article per week about fishing. One article may not sound like a lot but you are building links with these articles that will last a lifetime. Also quality and respectability are strong factors when writing articles. If you don’t have a goal to recognized as a expert in your selected “niche” then don’t bother with article marketing.

Also article marketing is not a quick hit marketing technique that will get you 1000’s of hits to your website. Your traffic will grow gradually over time. But I can guarantee this traffic will be quality targeted traffic. I have been using article marketing for about two years now and my sales have doubled.

I have identified below some key steps you can use to develop your own marketing plan.

#1 Identify your “niche” market. Do not waste your time starting to write articles until you have completed this step. The more specific you are when you identify what you want to write about the better success you will have.

#2 Create a keyword , keyword phrase list of at least 50 keyword phrases. These words need to be associated with the “niche” market you have chosen. I do not recommend you start out targeting single keywords, select keyword phrases about your niche that are two and three words in length. Concentrate on using keyword phrases that are two and three words in length. The reason I say this is because writing articles that concentrate using just single keywords are very hard to get listed on search engines. It is much easier to get listed with two and three keyword phrases. To develop your keyword phrase list go to Google Adwords and use their free keyword tool. It is an excellent marketing tool. Type in a single keyword that is associated with your “niche” market. Adwords will generate a list of two and three keyword phrases for you. Make sure you download or copy this list for future use when you are writing your articles.

#3 Now you are ready to start writing articles! What I do in my writing is just start writing what comes to mind that is pertinent to the niche I have selected. If you have to do any research do it before you start writing. This is also an excellent way to help with your articles structure. I typically will focus on using three different phrase for each article. As a rule of thumb I try to write articles that concentrate on three keyword phrases. Each new article I write concentrates on 3 new keyword phrases or a variation of existing ones I have used. One thing about keywords or phrases is that you do not want to repeat the same targeted word or phrase more than once every 100 hundred words. Take for example, if I were writing a article about article marketing and targeting the phrase “ Article Automation” and the length of my article was say 700 words, I would need to make sure this key word phrase was not used more than once every 100 words and no more then 7 times total. There are some twists you could use like mixing it up and instead of using “crappie fishing you could use “crappie angling” Its up to you. Just don’t repeat the same phrase in a 100 word count, the search engines penalize you for doing so and your article will not score well. Remember concentrate on the quality of your article when inserting keyword phrase. It’s important that you get the attention of the reader.

#4 Your next and final step is creating and developing a good article directory list to submit your articles too. All article directories are not created equal so I suggest you use the following simple steps list the sites you want to submit to in a priority by Google ranking sequence. To get a listing of directories just do a search using the key word “article directory” as your search term. The results will give you 1000’nds of sites to use in your list development. I Do suggest two very important article sites that are worth mentioning that you should put at the top of your list, and they are ezinearticles.com and Searchwarp.com. I use a free Google ranking tool that is simple to use to locate each sites ranking. Type in the following keyword phrase “website ranking tools for Google” at Google’s search box to find a free ranking tool suitable for you, or just e-mail me and I send the link I use. Concentrate your list on rankings of “6”,”5”,”4”,”3” . Article directories with these rankings will get you the most website traffic.

Now your ready to start article marketing! Good Luck In your efforts, Sincerely Mark Fleagle.

By: mark fleagle

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What your article should have

Article Marketing is simply writing what you know about your business. You want to create an informative article that others will want to read. It should start with a catchy title that will compel readers to read the rest of the article. for more Of course, the main body of the article should be just as compelling. Short, well-written, and interesting articles establish you as an expert in your field. It should generate more interest about you and what you do. The article should end with a resource box that gives readers information about you, including your name, your website, and other contact information. It should also include a capsule version of what you do, what your business is about, and what they should do to make the best use of the information you gave them (i.e., avail of your services).

Reaching your target audience

Article Marketing is one of the most inexpensive marketing tools available. By publishing your article in article directories, your words reach more people through more channels. Newsletter publishers can find your article and use it as content for their ezine or offline newsletter. Your article and your name will find their way to more people, and they will look you up on your website. Article Marketing also drives more traffic to your website by getting ranked on search engines. for visit detials:-www.ezines-marketing-magic.com.With proper use of keywords and phrases in your article, they will get indexed by search engines, and preferably within the first page. Of course, people will check out your article more frequently and your article will lead them back to you.

Extending your market

Social Bookmarking and Article Marketing are made for each other. When people find your article useful, they will bookmark it through services like Digg, StumbleUpon and Del.icio.us. This helps connect your name and your article to other people who share the same interests as your current target audience. As you reach more people, your customer base naturally expands as well.

New material and new business

Article Marketing also benefits from Social Bookmarking by helping you find out what your niche market is interested in. Through the bookmarks of your readers, you will find out what other topics they look for on the Internet. If you are knowledgeable about these same topics, then you can create more articles that will interest your current readers and, hopefully, more new readers and potential clients. It can also help you keep your business up-to-date with the needs of your clients.

Where to publish your article

There are literally hundreds of article directories on the Internet. However, you usually have to pay a subscription fee to get your articles published in these directories. It also pays to have your articles actively promoted through the directories’ own RSS feeds and websites. Thus, it’s usually best to stick to the larger and more popular article directories like: Ezine Articles Go Articles WebPro News Article Dashboard Search Warp Article Marketing is an inexpensive marketing tool that helps you connect to your target market and beyond. Maximize its potential and you will maximize

By: RAKESH1098

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Create a video blog…instantly.

My favorite Internet marketing strategy of all time is article marketing. It keys into one of my talents, writing, and I can use the articles I create time and time again for a multitude of purposes. I tend to be lazy by nature, so anything that lets me create once and get paid, get paid, get paid, etc. is a dream marketing strategy.

I made a firm commitment to writing one article per week in 2003 or so, and now have an entire article library that I use and refer to all the time. Without a doubt, I have to give credit to my article marketing strategy for the success of my business. It has helped me get found online, demonstrate my expertise to my target market, create info products to sell on my website, and get hired by those in need of what I offer.

Here are 15 ways you can repurpose each article you write to make it a workhorse for your business:

1. Publish in your ezine. Every single article I’ve ever written has appeared as an article in one of my newsletters. My commitment to publishing a weekly email newsletter forced me to commit to writing a new article each week. I’m not sure I would have honored my commitment to article writing had I not forced myself to produce an email newsletter on a weekly basis.

2. Post to your website. Roughly 60% of my traffic comes to my website via keyword searches that match the topics of articles that I’ve written. I use my online article bank to send both current and prospective clients to my site for additional information on a topic that enhances a recent discussion I’ve had with them. For maximum usability, index the articles on your website in usable categories that make sense to your target market so that they can easily find your words of expertise when they search for it online.

3. Add to your blog. Every single article that I write for my newsletter is also posted to my blog. Is this overkill, since I already publish an ezine, and do the search engines penalize me for redundant content? Thus far, I’ve never been penalized for having the same article appear in multiple places. In fact, Google indexes my blog posts within hours as indicated via my Google alerts. Some people love to read and respond to blogs while others would rather read ezines. So, by doing both, I appeal to both audiences with only minutes of extra effort.

4. Publish on social networking community sites. You can’t move anywhere online today without running into some social networking site — MySpace, Facebook Squidoo, etc. Many people are setting up their own social networking communities for niche markets, like the Book Marketing community to which I belong. Post your article to all of the social networking sites in which you participate. Depending on the site, you may be able to post it to your blog on the site, a group blog, a discussion forum, an announcement, etc. Check the rules of the community before posting your first article.

5. Distribute through article banks. Distributing your articles via thousands of article banks and article directories helps you increase your traffic, as Internet searchers might find an article at an article directory initially and then visit your website upon reading your resource box (short bio) at the end of the article. Article submission also establishes your credibility as an expert, especially when you tell a prospective client to Google you and they’re amazed by all the references to you online. Lastly, this article marketing strategy helps other print and online publishers locate you and then feature your work (or offer the prospect of other opportunities) in their publication.

6. Create a podcast. Make a digital recording of your article using one of any number of audio recording services like AudioAcrobat or software like Audacity. I create an special intro and outtro (special offer) for each podcast, based on the content of the article, and then proceed to read and record the text of the article. Then, post your podcast to podcast directories. In about 30 minutes, you’ve created yet another marketing strategy for yourself.

7. Create a video. Video production is becoming easier and easier, and I now receive a couple of video ezines where the entire content of the ezine is delivered via a video. In fact, you can actually sit at your desk with a webcam and record yourself. With the magic of video software like Visual Communicator or screen capturing software like Camtasia, you can add graphics and text and have a video ready in minutes. With the popularity of video sites like YouTube, it’s harder to ignore the impact video will have on your online marketing efforts.

8. Syndicate on other websites. Through the power of RSS feeds, you can become a syndicated columnist in other people’s publications. Simply offer your RSS code and installation instructions to your visitors with the promise that they’ll have new content on their site weekly (or in whatever interval you publish new articles). My article submission service offers this option to me, and I’m appearing on more websites every week.

9. Write a press release. Distributing a press release online can have a strong impact beyond any media that might pick it up. Press releases that link back to your site can enhance your search engine rankings and increase your online credibility. You can convert your article into a tips release, a release that ties into a current trend or news story or to an upcoming event that you’re sponsoring. This strategy takes a bit of work, as you need to modify the content of your article into the press release format and orient it to your goal for publishing the release. I use and highly recommend PRWeb.com for online press releases.

10. Create information products for profit. I never believed that I could put together any type of information product until I took a long, hard look at my collection of articles and saw definite themes emerge. Slowly but surely I’m translating these themes into information products that I can sell online.

11. Create a teleseminar. If you write your article in the tips format, you’ve got a teleseminar in the making. All you need to do is create an introduction and closing for your teleseminar and beef up your tips points with additional explanation or with examples, and before you know it you will have created the content for a 60 minute teleseminar.

12. Distribute to print publications in your target market. If your target market is very specialized or is a niche market, you’ll find a whole host of specialized print magazines, newsletters, and catalogs for this market. Take a few hours and research those publications available for your target market, check out their submission guidelines, and get a sense of the tone of the publication. If you think your content would be a great fit, buff up a couple of your best articles and send an email to the publisher outlining how publishing your content in their publication would benefit their readership. Since you may not be paid for your submission, request that a short bio with your contact info is contained within your article.

13. Add to your niche article directory. Creating your own niche article directory is a great traffic-generating strategy, as you can feature your own articles there as well as accept quality submissions from others who have relevant info for your target market. An easy way to create this type of site is through free article directory software, ArticleDashboard.com.

14. Create a special report. Want to create a quick giveaway to offer to colleagues as a bonus for their product, or as a giveaway to your contacts? Create a PDF of your article as a special report that includes your contact info, as well as an upsell page to particular products or services. Or, you can make this report a viral marketing piece.that is free for others to give away.

15. Offer it to your affiliates. If you have an affiliate program, offering your affiliates the ability to use and reprint your articles gives them content to help promote your products and services. In the resource box of your article that links back to your site, encourage your affiliates to include their affiliate link to your site so that they get credit anytime one of their visitors links to your site from theirs.

Don’t let your articles sit on your desktop gathering dust. Put them to work for you by creating a repurposing plan to help you get the most out of your creation.

By: Donna Gunter

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