Discover the Secrets of Leading Internet Marketing Gurus.

1. AdWords Keyword Tool

You enter some of your keywords and the tool gives you a list of keyword suggestions accompanied by traffic and competition stats for each search phrase. The tool is originally designed for Pay-Per-Click advertisers but it works just as well for organic SEO research.

2. Google Search-Based Keyword Tool

An SEO tool from Google that suggests keywords on the basis of what users are actually searching for on Google. There are two ways you can use this tool: you can feed in seed keywords just like with AdWords Keyword tool and get keyword ideas derived from them, or you can specify your website URL and the tool will locate the keywords in your texts and make keyword suggestions that it thinks are relevant to your niche.

3. Keyword Discovery

Aggregates search traffic statistics for all major search engines and generates new keywords based on this data. The tool offers advanced keyword research features such as keyword effectiveness calculator, competition research and Pay-Per-Click bids evaluation.

4. Wordtracker

Another popular SEO keyword tool that works similar to Keyword Discovery and AdWords Keyword tool, the difference being that Wordtracker uses metasearch engines, such as Dogpile, to evaluate the number of searches for the keywords and keyword suggestions. Metasearch engines are special search portals where each user query is rendered in several search engines e.g. Google, Yahoo!, Bing, Ask and others, and the search results from all these search engines are compiled into one list.

5. Google Suggest

This is not strictly a keyword research tool but it’s still a great way to discover new search terms you are probably missing out on. When you go to Google and search for something you’ll see a toolbar with keyword suggestions that appears as soon as you start typing in your search query into the search box. That’s Google Suggest tool. The keyword suggestions you get there are based on search queries made by real users which makes this information a gold mine for any online marketer.

Bear in mind that when you’re signed into your Gmail or another Google service account the general keyword suggestions will be mixing with the search queries that you made before which hold little value for you.

Overall using Google search is a bit tricky and even unhandy because you can’t copy the suggestions and need to put them down on paper first, but you can make use of it in a much more effective way with the help of other SEO tools, like Rank Tracker (described below).

6. Yahoo! Search Assist

A keyword tool from Yahoo! that functions just the way Google suggest does. If you target Yahoo! search traffic this tool should certainly be in your arsenal, because the search trends differ on the two search engines.

7. Ask TypeAhead Search Suggestions

Same as Yahoo! Search Assist and Google Suggest only by Ask.

8. Rank Tracker

This powerful SEO tool gives you access to all of the above listed keyword research tools. You can generate keyword suggestions using any of the tools on the list, plus make use of additional keyword research mechanisms such as word mixer, popular misspellings, etc. The tool calculates KEI (Keyword efficiency index) that tells you how popular each keyword is and how tough it is to get a high ranking for it. You can choose different sources to get search traffic data from: Google AdWords Keyword Tool, Wordtracker, etc. By comparing the stats aggregated from multiple sources you can get the best idea of how many people actually search for each keyword.

Besides being a powerful keyword research tool Rank Tracker is also an advanced rankings checker which allows you to research new keywords and monitor your website’s positions for them without having to switch back and forth between various applications.

These are some of the most popular and most effective SEO tools out there for keyword research. The data you can get from each of them gives you unlimited marketing potential. When used right this insight will bring you massive exposure for your website and roof-breaking sales. And when combined together the effect from these keyword research SEO tools magnifies ten-fold. So go get them, make them working towards your bottomline and I wish you good luck with your business!

By: Richard Gilmore

About the Author:

The first step is research. One of the best things about SEO is that you never stop learning what works and what doesn’t and how to tweak things to work on different websites. The internet is your best friend and worst enemy on this matter - there so much information out there.

If you can’t spend much time doing all of the research you need to, there are many, many tools to help you get started and to keep track of what is going on in your niche or with your website. Again, the internet can be your best friend or worst enemy on this matter. Looking for tools can be time consuming in that you have to find the right ones for you, the ones that are legitimate and the ones with the good reputations. For starting out you will be able to find keyword research tools, meta tag generators (although it would probably be better if you generated these yourself especially if you have a small site), tools that work out the size of your pages (too big and Google won’t like them, neither will your visitors) and of course there are blogs and tutorials to help you.

Some examples of “getting started” SEO tools are:

WordTracker - general keyword research tool, one of the best known in the SEO industry. You have to pay for the service but there is a free trial.

Google Adwords keyword tool - Free keyword research tool, specify keywords or enter your URL for keyword performance data.

Meta tag generator tool - Free tool to help you make sure your keyword and description meta tags are formed correctly

Page size tool - Free tool to help you determine the size of your web page

Web developers cheat sheet - PDF file containing SEO friendly tips and hints for the coding of your site.

XML sitemap creation tool - Free creation of a site map in XML format to help the search engines index your site after it has been created and launched.

Robots.txt creation tool - Free creation of a file that tells the search engines if there are any folders or pages you want to be excluded from indexing

Code validators - Free tools that will inform you of any CSS, HTML or linking errors on your site.

There is a wide range of SEO tools out there, not only to help you when you are building new sites but to “spy” on competitors and track your site performance as well. Analytics tools or competitive research tools are a dime a dozen, you can search for them now if you like but we will be giving a list of such tools in the next few days.

Another very important part of SEO is, of course, monitoring and analysing your websites’ performance on an ongoing basis. Lucky for the readers of this post, Interleado itself offers such an SEO analysis tool, complete with a free trial. If there are any questions regarding the software, don’t hesitate to contact us.

By: Leila Davies

About the Author: